The Unbelievable Numbers Behind the Social Web

BigHugeLabs Social NetworkEver get tired of ‘Twitter-this’, ‘Facebook-that’? The truth is this is where the world is going in ever increasing numbers. If you want to attract visitors to your on-line brand, you’re invisible if you’re not on Twitter and Facebook.

Ubiquitous through the availability of light-weight apps on every device on the planet, these two represent the binary stars around which every other social network orbit.

Don’t believe us? A quick look at the numbers from the second half of 2011 may convince you:

  • Over 1.5 million pieces of content are shared on Facebook – daily
  • 25% of search results for the world’s top 20 largest brands are links to user-generated content
  • Approximately 1 in every 13 people on earth are active Facebook users
  • The number of Twitter users increases by 300,000 every day
  • Twitter users send 55 million Tweets per day, or 640 per second
  • Facebook added 100 million users in less than 9 months (the user base passed 750m in 2011).

Compiled, from research by, Digital Buzz, and, this is compelling evidence that Facebook and Twitter are now the Internet’s centre of gravity.

Whatever you do to increase brand awareness and web-site traffic, you can’t ignore Twitter and Facebook.

Social networks are attracting and /retaining/ more visitors than ever, so not only do you have to pull them in, you have to keep them coming back. We’ll take a look at some methods to do this in future posts. AJS

Image: BigHugeLabs Social Network

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